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About

Success Through Strategic Vision

Our Philosophy

How We Work

We believe in the transformative power of sports. Our philosophy is rooted in the understanding that the world of sports offers not only magical moments on the field, but also incredible opportunities for excitement, engagement and financial rewards off the field. We are committed to delivering to our founders the knowledge, tools, relationships and strategies to capitalize on these opportunities and to achieve their ultimate visions.
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Our Difference

Setting the Standard

We raise the bar for what it means to be a trusted sports investment partner. Our long-term vision and commitment to value creation ensure that we consistently deliver outstanding results. Join us and experience the gold standard in sports investment.

Approach

We combine world-class business building expertise, deep industry insight and a clear "voice of the customer" to identify and help scale unique investment opportunities in the world of sports. Our willingness to take very early-stage risk sets us apart and helps us stay ahead of the curve in this dynamic industry.

Network

With our extensive network and strong relationships within the sports industry, Eberg is able to both identify differentiated investment opportunities as well as help founders to connect with potential customers, strategic partners and investors. We are the founders' partner for the long haul.

Value-Add Services

Leveraging more than 20 years in early stage venture investing, the Eberg team brings a unique perspective to the sports investment landscape. We take a reductionist, disciplined approach to helping founders achieve product/market fit, after which we can help with all aspects of scaling the business.
Our Culture

Redefining How Teams Thrive

At Eberg, our culture is built on a foundation of passion, collaboration, and innovation. We foster an environment that celebrates diversity and encourages fresh perspectives. Our team of sports enthusiasts brings their unique expertise and unwavering dedication to every aspect of our work. We thrive on a culture of continuous learning, pushing boundaries, and embracing new challenges. Together, we create a dynamic and supportive atmosphere where ideas flourish, relationships thrive, and success is celebrated.
Meet Our Team
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Our Values

Our Guiding Principles

Transparency

We know company-building is hard, and it's often difficult to get honest, unfiltered perspective when challenges arise. You will always get straight talk from us, in good times and bad. Life is too short and your time is too valuable for low value-add cheerleading or criticism.

Alignment

We invest at the earliest stages and are together with the founders in the bottom right of the cap table. We have a deep equity mind-set and a focus on long-term value creation. We are unafraid when things get tough and are relentless problem-solvers as close partners with management, regardless of how much money has been raised over time.

Agility

We assimilate information quickly, have deep experience adjusting to market conditions as well as changes in technology and competitive dynamics. With information in hand and extensive experience across the company-stage continuum, we can make quick decisions and support management at the speed of business.

Community

We know the power of relationships and actively cultivate these among our portfolio companies. our co-investors and our strategic partners. Ultimately it takes a village to build a generational business, and part of our mission is to help create this community for our companies and our partners across the landscape.
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Learn more about us!

Team